Do you need a clear vision & direction for your organization?
— BUSINESS COACH & AUTHOR —
Throughout my career, I have built a reputation as a transformational leader, driven by challenges, undeterred by obstacles, and committed to delivering sustained profitable growth. I have a strong ability to create business value and build lasting relationships. I am excited about the opportunity to bring these strengths and more to your team.
With over two decades in the digital trenches, I now write about the human side of life—love, loss, resilience, and personal transformation. Blending technical insight with emotional depth, I work to bridge worlds: the inner journey and the digital frontier.
My first book "The Fenix Year: Love, Loss & Finding Home" can be found on Amazon here

Go to Market Strategy
— Scale Out —
Do you need help to build out your GTM strategy and scale your reach internationally?
Business Coaching
— Accelerate —
Reach new potential in building teams, aspire new heights and drive more value
Value Based Selling
— Business Outcomes —
Are you stuck in selling technology, features or missing out on sales opportunities?
I can help elevate your business pitch, focus on value based selling based on your customers needs and business drivers
I help prepare your organization navigating the unchartered territories
— SCALE OUT AND ACCELERATE YOUR SALES PROCESSES —
Evolving your sales organization
— Driving growth for your partners and customers —
If you have been in sales long enough, you are likely to have met different types of customers and their requirements. Not all is easy, and selling is a piece of art. In my career, I have encountered multiple different types of customers, yet most of my experience comes from working with multinational organizations or organizations with very sensitive information to protect. That said, what do customers actually care about and why do they invest at all?
Simplified, there are two main business drivers in general business why customers invest.
1. To increase revenues
2. To decrease costs
In order to help with those drivers, you need to first understand your customers business. Too often do I see sales pitches that are fully centered around the technology the vendors have, with little to no respect of the customers situation, needs or objectives. Once you understand the customers situation, you can address potential areas of cost reduction, revenue accelerators or risk reduction. This is so easy and almost always overlooked in the sales process.
How does your technology help the customer achieve their goals? What I often see, is that customers want to buy a whole solution to their biggest problem. How do you attach to the biggest customer problem? How can you be part of solving that bigger problem for your customers?
Building out sales processes and methodologies to help with this is a key to success. Reach out for a consultative session on how I best can help your business